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A website can be the best marketing tool to promote your products and services. Successful websites share some common traits including: clear and consistent navigation systems, responsive design, engaging and well-organized content, and more.

Clear and Consistent Navigation Systems

Consistent navigation and menu systems are a key to usability—and allow your customers to find information quickly and easily. Consistent navigation systems include a logical structure for menus, and consistent placement of menus and submenus. By employing consistent navigation systems—you can drive engagement, conversions and sales on your website.

Responsive Design

The number of users accessing the Web on mobile devices is increasing exponentially. To keep up with the mobile trend—successful websites must work well on devices of all shapes and sizes. Successful websites make use of “responsive design” to adapt to a wide array of screen types, resolutions, and orientations. Responsive website design is an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. By employing responsive design, you can be sure to reach the greatest number of internet users.

Engaging and Well-organized Content

When it comes to the Web, content is king. Successful content (descriptive text, images, and video) helps to engage users, and helps search engines find and index your page. By optimizing content for search engines, you can increase your placement and profile in search engines and reach the greatest number of internet users.